Home Fragrance in Vogue

by: Carol A Cass

The home fragrance market is booming. From perfume, toiletries, and cosmetics to pre packaged foods. It is currently a multi billion dollar industry that continues to show strong growth. The strongest growth has taken place in the last 5 years and is expected to continue through 2007 and beyond. Western Europe, Japan, and the US continue to lead with 65 percent of demand and over three-quarters of world wide production of home fragrance products. Rapid growth of home fragrance sales has also been registered in Asia/Pacific, Latin America, and Eastern Europe.

Market researchers attribute the growing trend of home fragrance popularity in the US to the fact that we are spending more time at home. We are using home fragrances to UN-stress ourselves and make our indoor environment a healthier and more pleasing place to be. And we like it, it makes us feel good. Consumer research is quite convincing. People feel better about themselves and are more comfortable at home when a home fragrance delivery system in use.

Market researchers also point out that consumers are eagerly embracing home fragrance products that neutralize odors and bacteria in our indoor air, not just cover them up. A stylish home fragrance delivery system which can be displayed as decor in the home or work place. Consumers desire an attractive as well as efficient home fragrance delivery system.

There are many home fragrance delivery systems available to us today. From the plug-ins, solids, and sprays, to name a few, which temporarily mask or cover up odors and are readily available in the local supermarket. To the stylish and very much in vogue Fragrance Lamps which you won't find in the local supermarket. Fragrance Lamps can be found in specialty gift and decor shops, and on line. One such Fragrance Lamp is the La Tee Da collection of fragrance lamps. http://www.coronetgiftsolutions.com/la-tee-da_effusion_lamps.asp La Tee Da is leading the way in home fragrance effusion lamp technology. La Tee Da's exclusive scalloped burner design enhances the home fragrance experience. La Tee Da fragrance lamps or effusion lamps as they are sometimes called are made of hand blown art glass. These fragrance lamps come in a wide variety of colors, shapes, and sizes. La Tee Da fragrance lamps befit any decor, home or work place.

Sonia Perez of Coronet Gift Solutions http://www.coronetgiftsolutions.com in Florida says her retail customers are becoming creative in their approach to home fragrance. "They like to have different fragrances for each room of their houses. Say, Verbena in the bedroom and Sandalwood Mahogany in the living room or den." Some of her customers fragrance 3 or 4 rooms, each with a different fragrance. Sonia recommends fragrance lamps because of their style and their ability to sanitize the air while they fragrance it. "Fragrance lamps are great! And collectable too." She also supplies interior designers who love using fragrance lamps as a decor embellishment. "The La Tee Da lamps work well as an attractive accent piece to the design scheme and at the same time fragrance and sanitize the room or entire house, and their clients adore them" .Pure indoor air has become a priority with consumers says Sonia. "Women want more than just pretty air; they want clean air at home and at the office."

The La Tee Da fragrance lamp catalytic conversion process is the same as that used by the old time European catalytic burner (effusion lamp) of Justus Von Liebig. Using this catalytic conversion La Tee Da fragrance lamps are highly efficient at sanitizing indoor air, not masking it. These fragrance lamps kill bacteria, including odor causing bacteria, and the unpleasant smells from dirty laundry, pets, mold, musty closets, and bathrooms. Frying fish tonight? No problem. La Tee Da to the rescue! Cooking odors neutralized, fast. Not just temporarily masked. Automobile manufacturers utilize the same catalytic conversion process on the cars we drive to reduce or eliminate noxious fumes, smoke, and odors from automobile exhaust.

In Europe, before the days of modern electronic indoor air purification, the catalytic burner (effusion lamp) was used extensively in institutions such as hospitals, medical clinics and other facilities that required a high degree of indoor air purity. German holistic chemist Justus Von Liebig discovered that through the oxidation of primary alcohols the effusion lamp was efficient in neutralizing bacteria, allergens, and other impurities in the air including smoke and foul odors.

Aware of the health benefits of the effusion lamp, the French began to add liquid fragrance to their effusion lamps. Leave it to the French to transform the effusion lamp into the home fragrance delivery system we today call fragrance lamps. http://www.coronetgiftsolutions.com/la-tee-da_fragrance_lampes.asp Fragrance lamps have for many years been a fixture in homes across the European Continent and are rapidly gaining popularity in North America. Why? Because fragrance lamps sanitize as well as fragrance your indoor oxygen. Neurologist Alan Hirsh director of the Smell and Taste Treatment Center of Chicago has studied fragrance and the positive relation it can have as an aid in learning, reducing or increasing the desire to eat, and in arousal.

Retailers and restaurateurs are taking notice of the power of fragrance. Case studies of restaurants and retail shops using fragrance delivery systems to create ambiance and a perceived pleasurable shopping experience are quite satisfied with the results of fragrance. Customer surveys consistently prove that fragrance ranks high among reasons for customer loyalty to a particular store or eatery. Also customer word of mouth advertising regarding the fragrant environment brings in new customers. Retailers are exploring the power of fragrance, or scent to stimulate favorable emotional and behavioral responses of consumers. Hirsh also points out that the Nobel Prize in medicine was last year granted to researchers who discovered how olfactory receptor cells enable humans to recognize and store in memory 10.000 different odors. Hirsh states, "I think we are going to be seeing interior decorating with smells in the future, the same way we do with color." Sounds good to me. Decorate my bedroom in Verbena, my bathroom in Lavender, and my kitchen in Cinnamon Apple. Fragrance me with Bayberry in the den and Fresh Cut Clover in the laundry room. Sound good to you too? You bet it does!

Author’s Bio
Carol A Cass, the successful owner of “Interior Design by Carol” in Tampa Bay Florida was born and brought up in NYC where she resides with her husband and two children. Before relocating to Florida, Carol was a senior designer and general manager at one of New York's most prestigious design house. She designs unique and creative interior living spaces of all types and themes like water front to rural ranch. Carol received her Bachelors Degree in Interior Designing from the Harrington College of Design in Chicago. http://www.coronetgiftsolutions.com

About the author:

Carol A Cass, the successful owner of “Interior Design by Carol” in Tampa Bay Florida was born and brought up in NYC where she resides with her husband and two children. Before relocating to Florida, Carol was a senior designer and general manager at one of New York's most prestigious design house. She designs unique and creative interior living spaces of all types and themes like water front to rural ranch. Carol received her Bachelors Degree in Interior Designing from the Harrington College of Design in Chicago. http://www.coronetgiftsolutions.com

Here's why interior decorating makes a statement about you!

by: Mike Yeager

Interior decorating is that medium which can make your closed spaces convey to the observer a lot about you and your lifestyle through strategic use of elements which range from the visual (color, lighting, form) to the tactile (surface, shape, texture) to the auditory (noise, echo). The more alluring the result, the more the aesthetic, practical and technical appreciation for these elements the designer must have. He or she must understand how people use and respond to these elements, not just individually but as the elements interact with one another. Confusing? Not really! For at the bottom, all one needs is to know what one wants to show off to the world from the precincts of ones space. That is why home interior decorating becomes an easier task since one can identify with its needs more easily.

Original ideas can make a significant difference in your Interior Decorating plans.

Ideally, one should work from a total interior design plan. However, don't be hesitant! Try and be responsive to our own creative "hunches." When decorating your home, don't just go piecemeal from room to room. Work up a plan for the entire home, including budget and timetable. As you go along, you can be on the lookout for interior decorating ideas. Believe me these make a lot of difference. For instance, pictures should be hung at eye level; accessories are noticed better in odd-numbered groups - it's just a matter of balance; paint can be used to minimize structural defects and accentuate positive features. And most important – do not fear to experiment. After all, "Home" was not built in a day!

About the author:
Mike Yeager
Publisher
http://www.a1-interior-design-4u.com/

A Fireplace Screen for decoration and protection!

by: Mike Yeager

An essential part of a fireplace at your home would be a fireplace screen to channel and control the smoke that accompanies the fire. Décor and budget are the two most important considerations while purchasing a fireplace screen. You might just want to sit down with your interior design consultant to work out the details of your purchase.

Fireplace screens typically have three components and can be transparent or opaque. Screens come in materials that are metal as well as glass; they cater to a simple look as well as a more floral appearance. So the question lies not whether you something is available or not, but whether your purchase of a glass fireplace screen or a decorative fireplace screen enhances the feel of your home. The question that one should ask while purchasing a fireplace screen is whether it integrates into the personality that your home represents.

Once the design and the budget aspects are thought through, all that is left is the shopping for the fireplace screen. Now, if it is a first time purchase it always a good idea to visit a few showrooms and get a good idea what is available. There is nothing comparable to actually handling the material you are going to use to enhance your own home. The first time around, you might also want to have your interior decorator accompany you to these places, and if you trust them enough then you could just delegate. If, however, you want to order from the land of the web you might want to keep in mind your experiential learning.

About the author:
Publisher
http://www.article-treasure.com/

Faux Wood Mini Blinds

by: Jimmy Sturo

Though wood blinds and shutters are the most popular window coverings sold in America, these two products are among the most expensive. Faux wood Blinds offer nature's rich, subtle colors and unique textures at a fraction of the cost of real wood shutters. Moreover, wood does not last long in high moisture areas. Manufacturers have introduced quality alternatives to wood blinds in the form of faux wood blinds.

Faux wood blinds are made of vinyl, vinyl compounds, and a combination of wood and vinyl. The wood look-alikes are either a wood-polymer mix or 100-percent polymer. Since these use vinyl for at least a portion of their slats they have two inherent advantages to wood blinds: they cost less, and they resist moisture.

All of the faux wood blinds require more ladders than wood blinds. The sturdier the blind, the farther apart the ladders can be placed and therefore will require fewer ladders.

Many interior designers favor faux wood blinds because they are easy to clean, an advantage in a kitchen, and they don’t warp, fade or crack, a great advantage in a room with high humidity such as a bathroom.

Faux wood blinds control light and privacy as effectively as wood blinds, yet they're made of polymer which makes them sturdy, resistant to moisture, easy to clean and impervious to warping, cracking or peeling. They're also energy efficient, to keep your home warmer in winter, cooler in summer.

About the author:
Mini Blinds Info provides detailed information about vinyl, discount, wood, faux wood, custom, and aluminum mini blinds, plus advice on cleaning mini blinds. Mini Blinds Info is the sister site of Wood Blinds Web.

You may have found the most up-to-date advice with reference to bathrooms

by: Tom

Often when you are looking for better information relating to bathrooms, it'll be complex separating value packed information from reckless bathrooms submissions and help so it is imperative to know how to judge the information you are presented with.

Elegant Linens: Bath Linens & Towels
Sells Egyptian cotton hand towels, bath towels, bath mats, and wash clothes to interior designers and innkeepers.

Now we'd like to give you some advice which we think you should use when you are searching for information about bathrooms. You need to understand that the advice we are giving you is only relevant to internet information about bathrooms. Unfortunately we are unable to provide any advice or guidance for researching in 'real world' situations.

Linen Company: Hotel Shower Curtains
Sells wholesale linen products for hotels and restaurants including table coverings, bedding and bathroom supplies.

An excellent tip to follow when you are presented with information or advice on a bathrooms page is to ascertain who owns the site. This may show you the people behind the site bathrooms identifications The easiest way to find out who is behind the bathrooms website is to look on the 'about' page or 'contact' page.

All respectable sites giving you information on bathrooms, will nearly always have a 'contact', or an 'about', page which will record the site owner's contact details. The fine points should tell some advice about the owner's necessary expertise. You can then arrive at a decision about the vendor's insight and appreciation, to offer recommendations concerning bathrooms.

About the author:
Tom Brown is the webmaster for http://www.hession-brindabella.info

A Change in Season Reflects a Change in Mood

by: ARA

(ARA) – Change is in the air. Fall is here and winter isn’t far away. It’s one of the busiest times of year for interior decorators.

“The reason we’re so busy is people really get energized in the fall,” says Thomas Pheasant, an award winning interior designer from Washington, D.C. “The change in temperature serves as a signal to start focusing more on the indoors to get ready for winter.”

Pheasant says one of the best, and easiest places to start, is in the room where you spend a majority of your time: the bedroom. “You don’t have to start moving furniture all over the place to change the look of the room,” says Pheasant. “Changing your bedding and curtains is often all it takes to make a dramatic difference.”

Pheasant says the same colors you see on the trees outside --- orange, gold, red, brown and olive green -- have great appeal indoors. “They really set the mood of the season, especially when combined with paisley and velvet textures.”

The bedroom isn’t the only place where bold color and texture changes will have a quick and noticeable impact. You can also set the mood of the season by putting some dried leaves or branches on the coffee table, and colorful pillows and a slip cover on your sofa. A seasonal bowl of apples on the dining room table, along with slip covers on the chairs, will also make a big impact.

So where do you start if you want to bring the fall “look” into your own home? “Start with materials. The kinds of fabric or color you choose can really change the attitude of the room,” says Pheasant. “Velvet and damask are formal patterns that are more appropriate for fall and winter. Linen, paisley and leather are more modern and better suited for spring and summer.”

Pheasant recommends you take his ideas to an interior designer for help implementing them. “Mistakes are expensive. Professional designers have resources available that most people do not. Hiring someone can make your life so much easier,” says Pheasant.

If you ultimately decide to take Pheasant’s advice, pieces from his collection of furniture and accessories are sold at Baker Furniture and over 200 other independent dealers throughout the country. Log onto www.bakerfurniture.com for access to a retail store directory.

Courtesy of ARA Content


About the author:
Courtesy of ARA Content

It’s Easy Being Green at Home

by: ARA

(ARA) - “It’s not easy being green,” laments Kermit the Frog. However, today it is easy being “green” at home. Interior designers can help you make your home “healthier” thanks, in part, to a new generation of home furnishings including fabrics, wallcoverings and flooring materials that are beautiful, non-toxic and “earth friendly.”

In fact, a green interior is just like any other well-designed interior space, says Victoria Schomer, ASID, owner of a design consulting business in California. It considers good functionality and pleasing aesthetics. Schomer’s business has focused on sustainable and healthful interiors since the late 1980s.

What do you need to do to make your home green and healthy? Ask for and use sustainable products during home renovations. According to the American Society of Interior Designers (ASID), many environmentally responsible home furnishings and building materials are available and affordable to consumers. Availability will increase and prices will drop even further when more consumers become aware of the many benefits of these products and purchase them. You can also work with an interior designer who specializes in sustainable design. A design professional can help you seamlessly incorporate green innovations into your home and ensure the final result meets or exceeds your expectations.

One of the first things a designer will check in determining a home’s health is its indoor air quality. The U.S. Environmental Protection Agency considers poor air quality a top risk to human health. “At a minimum, there are key spaces in the home that should be as environmentally friendly as possible,” says Trudy Dujardin, ASID, a Connecticut-based designer and expert on sustainable design. Dujardin says because “the liver allows the body to detox during…sleep, the sleep environment needs to be as clean and pure as possible.” The addition of a room air purifier can help, as can the use of non-toxic wall and floor coverings, paints, furnishings, wood finishes and textiles, according to Dujardin.

What else can you do to green your home? Use environmentally responsible paint, textiles and wallcoverings. Manufacturers have come a long way in offering a variety of “eco-friendly” products at “consumer-friendly” prices. Ask for low VOC (volatile organic compound) paint when painting interior walls. Strides have been made in improving low VOC paint, which today is as easy to use and as high in quality as latex paint, says Ed Mattingly, ASID Industry Partner, of Mattingly Decorating in La Grange, Ill. Today stunning fabrics are being offered made from paper, recycled soda bottles, straw, wool and tires. Wallcoverings are being created using natural or recycled materials, and printed with water-soluble inks containing no heavy metals. Some wallcoverings also are “breathable,” reducing the amount of mold or mildew that can grow over time. For wallcovering installation, always ask for low VOC glues and water-soluble application products.

Floor coverings also have gone green. Installation of eco-friendly carpeting and flooring in a home can improve indoor air quality, as well as support the environment. Eco-friendly carpeting is not a misnomer, as many top manufacturers offer excellent recycled, residential products. Explore using natural flooring materials: beautiful palm, bamboo, limestone and recycled wood, to name a few. While the initial costs may be higher than other types of flooring, in the long run these materials are cost effective as well as environmentally responsible. You are installing a longer-lasting material than traditional carpet, which can end up in a landfill when replaced. Nationwide, about 4 billion tons of carpeting end up in landfills every year.

“I think people still assume doing a green interior means making a lot of compromises and not being able to have the finished result they want,” Schomer says. By becoming an educated consumer, you can learn that the opposite is true: home interiors can be green, functional and drop-dead gorgeous. It’s easy to be green. Sorry Kermit.

To find out how to locate a qualified interior designer in your community, check out the free ASID Worldwide Referral Service at www.interiors.org. To learn about the benefits of working with an interior designer and green design, go to www.asid.org.

Courtesy of ARA Content


About the author:
Courtesy of ARA Content

A Look at Custom Roman Shades

by: Jimmy Sturo

Roman shades are a classic window treatment. They are simple, elegant, and can fit in any style of room. Roman shades are made from a single of fabric panel. A cord is thread through loops running along the length of the fabric at regular intervals. When the cord is pulled, the fabric raises in the groups of evenly spaced panels. Most Roman shades are made of fabric, but bamboo Roman shades fit in rooms with an earthy or Asian décor.

You can buy packaged, basic Roman shades from most home stores, but you can also make or buy customized Roman shades. Roman shades are one of the most simple homemade window treatment projects. It is a great project for beginning home decorators. You can find free instructions to make them on the Internet. When you make your own Roman shades, you select the fabric, the spacing, and the style of Roman shade. The needed supplies, other than the fabric, are very inexpensive. You can make Roman shades without a sewing machine, but it will take much longer. The price of the fabric depends on the quality you select, but fabric stores carry lots of inexpensive fabrics.

You can also commission a local interior designer to design and make custom shades for you. The designer may suggest fabrics or styles you would have never thought of, and will make the Roman shades quickly. It will cost significantly more than if you made the custom Roman shades yourself.

You can also buy custom Roman shades on the Internet. A simple search on custom Roman shades will produce scores of online retailers. You will not have, however, the freedom you had with an interior designer. The shades will look custom, but you will have to search through the hundreds of available shades to find ones perfect for your windows. Buying shades online is less expensive than hiring an interior designer.

About the author:
Roman Shades Info provides detailed information about bamboo, fabric, discount, and custom Roman shades, as well as advice on how to make Roman shades, and more. Roman Shades Info is the sister site of Shutters Web.

Study of "Interior Design" as a reflection of the mind.

by: Shrinivas Vaidya

Dear friends, we as humans are a composite of mind, body and
spirit. All these three in proper coordination, create the
world around us. The things, which we want in life, are first
created in our mind, then our mind sends signals to our brain
and the brain sends signals to various parts of our body to
take action and thus "reality" gets created.

This means that whatever we imagine in our minds gets converted
in reality. The program of our mind decides what we imagine.
I mean if I want to decorate my bedroom, everything from the
type of furniture I choose to the budget decision will depend
upon my "broader attitude" towards life.

If I am a "budget conscious" person, then this will affect right
from the initial stages of the design. I will look at the design
from a conservative point of view. Thus everything, which gets
created in reality will have an influence of my personality.

Here I am not trying to say that only high budget designs are
good. I have seen works of many interior designers, who have
spent their entire lives on studying low cost design projects
and also have won awards for their magnificent work.

That's why any interior design project can not be fulfilled without
active participation of the client or the user. Creativity
doesn't have any boundaries of budget. Any piece of art which
fulfils the functional need and also the aesthetical need can
be easily accepted as an architectural element. Budget is
not a constraint at all. On the other hand the budget constraint
sometimes is useful to generate some good ideas for a particular
problem.

An interior designer is not an artist, because an artist basically
performs his acts to satisfy his own desire. This could be
any performing art or other forms of arts. His piece of work
may not have any functional use from user's point of view.

An interior designer is not even a technician or engineer.
Because when an engineer builds a design he need not worry of
making it "beautiful". His primary aim is to make it functional.
He puts his entire energy in making the design functional.

That's why an interior designer is one who satisfies both the
functional as well as aesthetical part of the design. Sometimes
it is easy to accomplish the functional part of an interior design,
but since the definition of beauty is different for everyone,
it is extremely difficult to satisfy each and every user's
aesthetic hunger.

This is particularly true about interiors in public spaces.
For example a bank building has a definite use and function for
all the users. We can safely create a list of functions a person
would perform when he visits a bank. But this does not
mean the bank reflects his personality, like the first paragraph
of this article mentions.

That's why interiors in public spaces always are designed by taking
into consideration something called as "mass personality".
This is a general attitude of the kind of mindset everyone would have
or is likely to have when he/she visits that space. If you
visit large corporate software office premise, you will see this picture.

Office interiors always have a certain kind of order in them.
The use of colors, design styles have a kind of commitment in
them, which is expected from you when you work there.

On the other hand a bar or a restaurant has some sort of mood
generating atmosphere, which sets you loose. Because this is
what is expected in a public space like a restaurant.

Thus any interior space is always associated with people. A space
which serves its functions best and makes the users comfortable is
bound to succeed as a favorite place.

I hope this article was informative to everyone.

Copyright Shrinivas Vaidya

About the author:
Shrinivas Vaidya is the webmaster of Bedroom-Design-And-Decorating-Ideas.com .Here you will find some great concept level design tips for master bedrooms, teen bedrooms and guest bedrooms.

Interior design simply means personalizing your interior environment!

by: Mike Yeager

Interior Design today is all about customizing your built environment with conceptual planning, aesthetic sense and technical solutions applied to achieve the desired result. It goes beyond just the visual or ambient enhancement of an interior space, it seeks to optimize and harmonize the uses to which the built environment will be put. Between you and me, this jargon simply means dressing up your closed spaces to make them look their best. And just as you would dress for the occasion, your interiors need to be "dressed up" for a specific intended purpose or use. And that is where technical expertise really helps.

Interior Designs should reflect your needs.

Each space is unique with its own dimensions, construction, design potential and, of course, - limitations. Are you going to use that space for work or leisure, entertainment or learning, worship or healing? Can you create the ambience that you wish to convey – be it power, authority, wisdom, and achievement, a sense of security, playfulness or serenity, as required by that space?

Consider the practical aspects. Is access easy, lighting adequate, acoustics soothing, and seating comfortable? And have you worked out strategies for wise storage space without forgetting special needs – especially health and safety? Sounds a wee-bit difficult, isn’t it? Despair not! You as user are the only one who can come up with all the right answers. Look for interior design ideas – they are available aplenty. It’s just this small matter of putting things together judiciously. Who knows? There could well be a Le Corbusier hiding somewhere in your persona!

About the author:
Mike Yeager
Publisher
http://www.a1-interior-design-4u.com/

Interior Design, Getting It Done, Right

by: Ben Shar

Interior design is the design of the inside of a building or structure. We could be referring to a home or a business. In any case, for those that need to design a living or working environment, it is important to make sure that you do so while being well within your budget. And, you will need to take and keep exact measurements. Is there a way of getting your interior design project done within your budget and, dare we say, easily? There sure is. In fact, interior design software is becoming a hot new commodity!

People like to change. Let’s face it. We don’t like to see the same old thing, day in and day out. Instead, we want options and color and sometimes, we just have to change things to stay sane! For all of those that need to use some interior design skills, this can be the perfect way of doing so. Interior design is a skill, often learned through college courses. Does that mean that you, the laymen can not do it? Of course not! But, get some help buy checking out interior design software.

These software programs can help you design a home from start to scratch. They can help with color schemes and even suggest art work for the walls. What these programs do is create an image of the space that is to be designed within the walls of the computer. Then, you can design it how ever you like without fear that making a mistake will cost you. Instead, you get to choose from anything that makes you happy and see how it works.

There are hundreds of programs on interior design and by all means this is no where near the limit that these programs have. To find out what they offer you, individually, check out your options. Look for software choices that will work in your unique situation and will provide you with the opportunities that you have been longing for. It’s easy to find these interior design programs, of course, when you know to look online for them.

About the author:
Find more information and tips about interior design by visiting http://www.interiordesignnews.info

Principles of Interior Design

by: Kathy Iven

Whether you are working with existing furnishings and fabrics or “starting from scratch” with an empty room, you should always use the elements and principles of design as a guide in choosing everything. The elements are your tools or raw materials, much like paints are the basics to a painter. The elements of design include space, line, form, color, and texture. The principles of design relate to how you use these elements. The principles of design are balance, emphasis, rhythm, proportion and scale, and harmony and unity.

Principle #1: Balance

Visual equilibrium in a room is called balance. It gives a sense of repose and a feeling of completion. A well-balanced room gives careful consideration to the placement of objects according to their visual weight. The elements of line, form, color and texture all help determine an object’s visual weight, which is the amount of space it appears to occupy. Balance also refers to how and where you place the elements (line, form, color and texture) within a room. To maintain balance, try to distribute the elements throughout the room.

• Formal balance, often referred to as symmetrical balance, creates a mirror image effect.

• Informal balance uses different objects of the same visual weight to create equilibrium in a room. It is more subtle and spontaneous and gives a warmer, more casual feeling.

Principle #2: Emphasis

Emphasis is the focal point of the room. The focal point should be obvious as you enter the room; it is the area to which your eye is attracted. Whatever is featured, as the center of interest –a fireplace, artwork or a window treatment framing a beautiful view – must be sufficiently emphasized so that everything else leads the eye toward the featured area. You can add emphasis to a natural focal point or create one in a room through effective use of line, form, color and texture.

Principle #3: Rhythm

Rhythm supplies the discipline that controls the eye as is moves around a room. Rhythm helps the eye to move easily from one object to another and creates a harmony that tells the eye everything in the room belongs to a unified whole. Rhythm is created through repetition of line, form, color or texture. It can also be created through progression. Progressive rhythm is a gradual increasing or decreasing in size, direction or color.

Principle #4: Proportion and Scale

Size relationships in a room are defined by proportion and scale. Proportion refers to how the elements within an object relate to the object as a whole. Scale relates to the size of an object when compared with the size of the space in which it is located.

Principle #5: Harmony and Unity

A well-designed room is a unified whole that encompasses all the other elements and principles of design. Unity assures a sense of order. There is a consistency of sizes and shapes, a harmony of color and pattern. The ultimate goal of decorating is to create a room with unity and harmony and a sense of rhythm. Repeating the elements, balancing them throughout the room, and then adding a little variety so that the room has its own sense of personality accomplishes this. Too much unity can be boring; too much variety can cause a restless feeling. Juggling the elements and principles to get just the right mix is a key to good design.